January 5, 2012 05:37:12 PM IST Glamsham Editorial
Hrithik Roshan and Karan Johar are coming up with new ways of marketing their upcoming release AGNEEPATH. Hrithik is gung-ho about promoting the film, despite of suffering from a severe backache. The actor is super excited to have his fans watch the film and is going all out to make sure it is promoted on every level.
HRITHIK ROSHAN PROMOTING HIS FILM with DIRECTOR KARAN MALHOTRA
He has even shot a promo for a sports channel for the India Australia series, which is now known as the Agneepath Series. The promo of the film has enthralled the audience and generated great buzz about the project. As part of the marketing strategy, he also launched the 'Mandwa Samachar' which is a newspaper that also serves as the film's press kit and will be given to audiences across all theatres. CHECK OUT: Hrithik, Akshay to pack a punch this Republic!
Co-star Sanjay Dutt is equally excited and this is the first time he is taking keen interest in the promotions. With marketing whiz Karan Johar's expertise, the film is already high on buzz and is the year's most keenly anticipated release.