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THE AMAZING SPIDER-MAN collects 29 crores; challenges Bollywood on home turf

July 2, 2012 10:53:29 AM IST
By Rajesh Kumar Singh, Glamsham Editorial
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THE AMAZING SPIDER-MAN distributed by Sony has opened really big in India beating some of the starry Bollywood blockbusters in the numbers game and is all set to collect above Rs.29 crores nett at the weekend box office (29th June -1st July, 2012). It is an amazing performance by a Hollywood film in India, released a week before its North American premiere.

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The film's triumphant march hit a minor roadblock in Punjab where a Punjabi film JATT AUR JULIETT opened to 100% occupancy, relegating TAS to the second spot. This Hollywood franchise has a better first day and weekend collection than the other successful franchises like MI4 and THE AVENGERS. It is the fourth biggest weekend box office performer this year, only behind AGNEEPATH (62), ROWDY RATHORE (48), and HOUSEFULL 2 (42), the Bollywood blockbusters that were released on more than 2000 screens in India. TAS is released on 1100 screens since Hollywood films cannot be screened in UFO theaters that don't comply with international digital projection standard known as DCI (Digital Cinema Initiatives).

TAS collections beat the last week's big releases like TERI MERI KAHAANI (16) and GANGS OF WASSEYPUR (10) hollow, and eclipse the box office chances of this week's Bollywood releases like MAXIMUM. The film has performed far better than GOW in the Hindi belt including Bihar. Compared with GOW's 15 lakhs first weekend collections in Bihar, TAS is estimated to have collected about 35 lakhs.

In view of this development, the Bollywood filmmakers and distributors who are planning to release their films in July, will have to take into account the fact that there are two more Hollywood franchises with worldwide appeal, THE DARK KNIGHT RISES, the last of Christopher Nolan's Batman trilogy, and ICE AGE: CONTINENTAL DRIFT, releasing during the month accompanied by extensive marketing fanfare.


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