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Is Sunny Leone taking over brand JISM?
July 20, 2012 02:11:49 PM IST By Joginder Tuteja, Glamsham Editorial
It is a known fact that Sunny is already a force to reckon with, courtesy millions of gazing fans that she has accumulated in India after capturing the West. With her explicit online image doing the trick, one wonders of Bhatts ever feel that she might take over the entire branding of JISM so much that even a good story and direction may end up being on the backburner.
"We all understand that JISM is a one of its kind brand and anybody getting associated to it would require a certain profile that fits into the template. We were sure that Sunny would fit the bill. As for her taking over the brand then well, I would say that she has added an extra sheen to it. JISM 2 is a heady cocktail of Sunny, the brand 'jism' and definitely the narrative. Audiences will realize that within 15 minutes of the film," says Mahesh Bhatt in a confident tone.
While his affection for Randeep Hooda is a known fact, he has similar confidence in his second male lead Arunoday Singh as well. Though the actor has been making a slow and steady progress over the years, Mahesh Bhatt believes that he has it in him to be a player in the big league.
"Well, isn't it our job to make stars out of actors," smiles Mahesh Bhatt, "Arunoday is a discovery for sure and is refreshingly different from other men of his age. Coming from the heartland of India, he is a young and talented man who has a tremendous insight for his work. He surrenders to the narrative and gives it his 100%. He has a great future ahead of him and would do wonders with his dedication. Again, Arunoday is Pooja's decision and a good one at that. I am telling you, he will be a force to reckon with in the coming times."
We look forward to that and more happening once JISM 2 hits the screens on 3rd August.