Says the costume designer Shefalina Gupta, ''The idea of '70s fashion is rigid, with big collars, bright prints, tight bellbottoms and, of course, polka dots. Ileana's character, Shruti, however, is an innocent, sheltered girl from Darjeeling. Anurag wanted practical clothes for the character. Since Shruti stays in Darjeeling, she has to look like a small-town girl. So post marriage, she doesn't wear chiffon, but Dhaka saris.''
Co-producer Rucha Pathak adds, ''The character was supposed to be inspired by Jaya Bachchan's look in MILI (1975) and GUDDI (1961). Our strategy was not to have the clothes stand out. Anurag wanted the focus to be on the emotions rather than the fashion.''