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Why Ketan Anand is keen to have HAQEEQAT in colour?



June 6, 2012 07:19:43 PM IST
By Rachana Sheth, Glamsham Editorial
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Late filmmaker Chetan Anand's classic of 60s, HAQEEQAT is being re-released in colour by his son Ketan Anand. Though there is a very small market or less demand of colourized films, Ketan feels HAQEEQAT has a huge canvass and with right marketing the film will gain footfalls in theatres when it releases.

"There is not much demand of colorized films as yet because after MUGHAL-E-AZAM no other film, which was colorized, has commercially done well. However, HAQEEQAT is a film that has tremendous canvass behind it. It's a big film. It is also a classic of its time and a film where actors had performed very well. So it has lot of plus points going for it," Ketan shared at the workshop for colorized films at Whistling Woods' film festival, celebrating 100 years of Cinema.

"We will be trying to market the film in the same way as if it's a new film. We will try not to bring it as re-issue. We will also do a premiere for the film. We will try and make sure that we come in as many theatres. Even if we have to delay the release of the film a bit we will try and get chain of theatres so that we can market the film in a proper way because this film deserves it. I am also in talks with a few army people. They are willing to do a whole series of shows for welfare funds, premieres in Delhi or Mumbai. The army is very keen to get this film back on track," he adds.

Ketan is quite keen to show the colorized version of HAQEEQAT to the aspiring generation. "Besides, I want the newer generation to see this kind of cinema because the caliber of acting, the kind of caliber, passion this film has, is somewhere missing from the current generation. I feel the younger generation should be more passionate about what they do and not just be technologically oriented or look for commercial gains because that will anyhow follow," says Ketan.

Ketan's idea of having a colourized version of HAQEEQAT is to convert it into an experience. Says Ketan, "I have been asked many a times that why did I turn black and white into colour because it's so beautiful in black and white, it has its own charm, it has its own format, it has its own creative side, black and white photography is incomparable and I only said it was to bring a filmmaker's passion to new generation who are more colour oriented and to make it into an experience. Because it's not just the film which we have coloured we have tried to convert it into an experience."

HAQEEQAT is slated to hit the screens later in August this year.



 
 

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