clear clear clear clear clear
clear
  
Movies
   Scoops & News

Why Ketan Anand is keen to have HAQEEQAT in colour?



June 6, 2012 07:19:43 PM IST
By Rachana Sheth, Glamsham Editorial
Send to Friend

Late filmmaker Chetan Anand's classic of 60s, HAQEEQAT is being re-released in colour by his son Ketan Anand. Though there is a very small market or less demand of colourized films, Ketan feels HAQEEQAT has a huge canvass and with right marketing the film will gain footfalls in theatres when it releases.

"There is not much demand of colorized films as yet because after MUGHAL-E-AZAM no other film, which was colorized, has commercially done well. However, HAQEEQAT is a film that has tremendous canvass behind it. It's a big film. It is also a classic of its time and a film where actors had performed very well. So it has lot of plus points going for it," Ketan shared at the workshop for colorized films at Whistling Woods' film festival, celebrating 100 years of Cinema.

"We will be trying to market the film in the same way as if it's a new film. We will try not to bring it as re-issue. We will also do a premiere for the film. We will try and make sure that we come in as many theatres. Even if we have to delay the release of the film a bit we will try and get chain of theatres so that we can market the film in a proper way because this film deserves it. I am also in talks with a few army people. They are willing to do a whole series of shows for welfare funds, premieres in Delhi or Mumbai. The army is very keen to get this film back on track," he adds.

Ketan is quite keen to show the colorized version of HAQEEQAT to the aspiring generation. "Besides, I want the newer generation to see this kind of cinema because the caliber of acting, the kind of caliber, passion this film has, is somewhere missing from the current generation. I feel the younger generation should be more passionate about what they do and not just be technologically oriented or look for commercial gains because that will anyhow follow," says Ketan.

Ketan's idea of having a colourized version of HAQEEQAT is to convert it into an experience. Says Ketan, "I have been asked many a times that why did I turn black and white into colour because it's so beautiful in black and white, it has its own charm, it has its own format, it has its own creative side, black and white photography is incomparable and I only said it was to bring a filmmaker's passion to new generation who are more colour oriented and to make it into an experience. Because it's not just the film which we have coloured we have tried to convert it into an experience."

HAQEEQAT is slated to hit the screens later in August this year.



 
 

 More on Glamsham


- 10 patriotic movies every Indian must watch - News
- Akshay Kumar now up for cleanup drive! - News
- Akshay Kumar's day out with daughter Nitara goes wrong - News
- 'Baat Ban Jaaye': Jacqueline's killer moves & Sidharth's svelte built will captivate you - News
- CARBON first trailer will make you value oxygen more than ever - News
- EXCLUSIVE - Plabita Borathakur: I felt bad for my on-screen character - News
- Kajol opens up about completing 25 years in film industry - News
- Kartik Aaryan takes his love for football a step ahead - News
- LUCKNOW CENTRAL: Farhan Akhtar has to choose between his Dreams or Freedom - News
- Paroma Dasgupta: Singing for ad films has made me a better and intelligent singer - News
- Prachi Desai looks helpless & terrified in CARBON new poster - News
- Shah Rukh Khan will make an unromantic person fall in love with 'Hawayein'! - News
- Shah Rukh Khan-Anushka Sharma's sundowner date night is making us envious! - News
- Sunny Leone will feature in a special number for BHOOMI - News
- Baaraat Company - Movie Preview

   News Archives


   Comments

A Fifth Quarter Infomedia Pvt. Ltd. site.