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Satyamev Jayate's reach continues to grow
June 13, 2012 07:02:32 PM IST By Glamsham Editorial
Aamir Khan's television show 'Satyamev Jayate' has continued to grow its reach with the launch of its 5th week. The show has delivered historic reach of 40 crore people over the first 5 episodes aired in India. As per the TAM data for week 23, 'Satyamev Jayate' delivered 4.7 TVR in HSM markets (All 4+, HSM) and a national TVR of 3.9 (All 4+, All India). These are simulcast ratings of the original episode aired on Sunday morning 11 am across 9 channels.
The combined viewership over the first 5 weeks reached 11.8 crores as per the TAM universe (Original + repeat airings). This when extrapolated to All India Universe, as per industry conversions, means that the show has reached out to 40 crore Indians since its launch.
'Satyamev Jayate' has galvanized Sunday morning viewership on TV. The show has created a community viewing habit, where people are not only watching the show across the country and outside India, but are also simultaneously talking about it in the online space. Every week since its launch, the show has dominated the social networking trends not only in India but also worldwide. The conversations begin even before the telecast of the show at 11 am and continue through the week.
Says Sanjay Gupta, COO Star India, 'We are overwhelmed by the reach and impact of the show. It's great to see that people from all over the country and world are joining the conversation and discussing how the show has personally affected them. What is even more heartening is that conversation moves beyond the show to the issue on hand and the need for change. What we are witnessing is truly historic.'