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Is sex the new quotient to sell the cinema these days?

May 2, 2012 07:17:43 PM IST
Enkayaar, Glamsham Editorial
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It all had started in a big way with THE DIRTY PICTURE where a female producer, Ekta Kapoor turned all the conventions on its head and went laughing all the way to the bank, purist be damned. THE DIRTY PICTURE with an investment of Rs. 18 crore went on to rake in Rs. 117 crore, so it was evident that if sex was packed intelligently then the film could indeed hit bulls eye.


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