clear clear clear clear clear
   Scoops & News

Aamir Khan's 'Satyamev Jayate' flounders in TVR race

May 12, 2012 01:12:45 PM IST
Rajesh Kumar Singh, Glamsham Editorial
Send to Friend

After the much hype and hoopla all through the week and a whole lot of assiduously circulated positive stories in the media, the bitter and biting truth seems to have won. Satyamev Jayate.

view AAMIR KHAN at

It may not be to the liking of the numero-uno star, producer, director, actor, and the first time TV crusader Aamir Khan. The first episode of his show has got an average TV rating of 2.9 in the six metros (including Hyderabad and Bangalore). This is nowhere near the other celebrity driven shows like 'Kaun Banega Crorepati' that had a 5+ TVR in its fifth season. But for the TVR of 3.8 in the Hindi belt, the ratings may have been lower. Aamir Khan has been beaten hollow in the TVR race by Amitabh Bachchan, Shahrukh Khan, and Akshay Kumar and has somehow been able to match Salman Khan's record in 'Dus Ka Dum'.

The show did not even perform well vis-a-vis the other programmes on the nine channels that carried the feed including Doordarshan and registered around 0.5 TVR. Here again, Star Pravah saved the day for it.

CHECK OUT: Aamir Khan's Satyamvev Jayate audacity of hope

It can be argued that the show has not done badly considering its Sunday morning slot and the seriousness of its content. If it is so why were the spot rates sold at such a high premium? The advertisers are bound to rue their decision to climb on to Aamir Khan's back to promote their marketing cause. It also is the most expensive show ever produced costing the channel over 4 crores per episode. Somebody is getting rich and more than the cause it's the celebrity who hogs the limelight proving the old advertising 'gyan' right that celebrity endorsements are generally counter-productive.

The advertisers are now faced with the big dilemma. If the show delivered them lower than the expected TVRs for the over-hyped first episode, what happens now after the initial media brouhaha calms down?


More related news

- Aamir Khan, Deepika Padukone's Diwali plans revealed! - News
- Aamir Khan's first selfie video for DANGAL is sweetness! - News
- Aamir Khan's unique outing with reel and real life daughters - News
- The story behind Aamir Khan's DANGAL is truly inspirational! - News
- Aamir Khan's super smart look with his DANGAL daughters at MAMI - News
- DANGAL trailer: A treat for all Aamir Khan fans! - News
- Know which Khan made Karan Johar speechless! - News
- Watch: Salman Khan bonds with Aamir and SRK - News
- Aamir Khan shuns AE DIL HAI MUSHKIL & SHIVAAY for DANGAL - News
- Is this Aamir Khan's promotion strategy for DANGAL? - News
- Amitabh Bachchan to be seen in DABBA GUL, YRF's new favourite? - News
- Aamir Khan's look not the one from SECRET SUPERSTAR - News
- Aamir Khan spotted in funky look for SECRET SUPERSTAR - News
- Unbelievable!! Aamir Khan and Amitabh Bachchan share a 43 year old bond - News
- Rakeysh Omprakash Mehra impresses Aamir Khan with this! - News


A Fifth Quarter Infomedia Pvt. Ltd. site.