May 17, 2012 07:22:52 PM IST Abid, Glamsham Editorial
ISHAQZAADE and DANGEROUS ISHHQ
Last week saw the release of Yash Raj Films' ISHAQZAADE and Vikram Bhatt's DANGEROUS ISHHQ.While the Arjun-Prineeti starrer ISHAQZAADE which had started on a decent note went from strength to strength as the weekend progressed, Karisma's DANGEROUS ISHHQ could not make much of an impact. It was obvious by the end of the opening weekend that ISHAQZAADE, which had already recovered sixty percent of its 20-21 crore (all inclusive) cost for the producer and distributor Yash Raj Films, the theatrical run of the film in India would ensure that it yields a handsome profit for YRF. The weekend also made it clear that the other release of the week, DANGEROUS ISHHQ, has been rejected.