May 28, 2012 04:26:22 PM IST By Rajesh Kumar Singh, Glamsham Editorial
Last year in 2011 Madhur Bhandarkar and Ronnie Screwwala launched HEROINE at Cannes with Aishwarya Rai in the lead role. Later, after a bit of controversy and 'tu-tu-main-main', the Bachchan bahu stepped out of the project and Kareena Kapoor was roped in to do the title role for a remuneration package that made her the highest paid actress in the history of Indian cinema. This year it is the turn of Arjun Rampal who is in Cannes as a brand ambassador of Chivas Regal and who walked the red carpet at the 65th Festival de Cannes closing ceremony. He feels it is a great honour for any actor to participate in the Cannes Film Festival and walk its red carpet.
He was very well informed of the Indian films that have made it to the list of official and side-bar selections this year. He also referred to the business these films have done. When asked about the news of HEROINE coming to Cannes and the denial later, he said it was nothing more than a rumour. The film is still being shot and is not yet ready. He plays a super star in the film and it is about the insecurities of actors and film stars.
He also used this opportunity to unveil the first look of his latest film KAAM. The film's director Sudhir Mishra was also present. It is a Viacom 18 production that stars Sudhir Mishra's muse and discovery Chitrangada Singh in the female lead.
The film is about sexual harassment in work place, in this case an advertising agency. It has some very bold dialogues. On being asked why they made a film on a subject that has been dealt with earlier, Sudhir Mishra said that KAAM offers an altogether different and fresh perspective of the issue that will surprise the audience.
(Rajesh Kumar Singh is Editorial Consultant for Festivals and Markets for BollywoodTrade.com. He is a filmmaker, critic and market analyst)