clear clear
clear clear clear clear clear
   Scoops & News

Sonakshi to share screen space with mother Poonam Sinha

November 27, 2012 05:03:55 PM IST
By Glamsham Editorial
Send to Friend

Dabur India Ltd, India's leading natural personal and beauty care Company, is bringing together Sonakshi Sinha and her mom Poonam Sinha for the first time in a new ad campaign to promote the new and improved range of facial bleaches under the brand Fem. The campaign will see the mother and daughter duo sharing screen space for the first time ever.

The new campaign shows Ms Poonam Sinha, a former Miss India in real life, sharing her natural beauty secrets with her actress daughter Sonakshi Sinha. The duo take forward Fem's message of 'Long Lasting Healthy Fairness' which comes from natural ingredients like Saffron, Pearls and Milk. In the campaign, both Poonam & Sonakshi show the Mother-Daughter bond and how mothers are seen as a daughter's true friend and guide, helping them shine like a star.


Announcing the new campaign, Mr. Sanjay Singal, Marketing Head (Skin Care), Dabur India Ltd, said: ''Fem is the most trusted beauty care brand from the House of Dabur. Fem has been the pioneer in bleach category in India for more than two decades providing healthy fairness , and now enjoys over 55% share of the bleach market. Sonakshi Sinha has been advocating the benefits of Fem Bleaches as the route to healthy & safe fairness for over two years now, and has successfully helped in getting more and more people to switch to Fem Bleaches. FEM Bleaches today stand for giving healthy fairness through natural ingredients like Saffron and Pearls. It's the first bleach that is dermatologically tested and widely accepted by experts. With this campaign, we are establishing Fem's new range as being so natural and safe that even mom's recommend it for their daughters beauty care needs.''

CHECK OUT: Sonakshi hones her Kathakali skills on DABANGG 2 sets

In the new TVC, created by Law & Kenneth, Poonam Sinha only wants to recommend natural skincare products that are well tested and recommended by experts, to her dear daughter Sonakshi. She also compares her days where getting these ingredients and making skincare recipes were time consuming and difficult. Thanks to FEM, these natural skin care remedies are now available in ready-to-use and safe formats. ''I have always believed in natural ingredients and most of the cosmetics that we used for our daily beauty care were prepared using our kitchen ingredients. I have always recommended natural ingredients and products to Sonakshi as they make you look beautiful and stay beautiful. Now, things are much easier as consumers like Sonakshi get the benefits of natural ingredients like Saffron, Turmeric etc in ready-to-use formats with products like Fem,'' said Ms. Poonam Sinha.

Ms Sonakshi Sinha added: ''My mother is my skin advisor, she is my skin expert at home and always recommends natural ingredients and remedies for beauty care. So she was very happy when she realised that Fem now comes packed with the same natural ingredients that she has been recommending to me for years now.''

The new campaign will be aired from early December, 2012.


More related news

- Why Sonakshi Sinha is perfect for Vidyut jammwal starrer COMMANDO 2? - News
- 7 photos of Sonakshi Sinha from FORCE 2 that'll make you want to have a profession like hers! - News
- Vipul Shah excited for Sonakshi Sinha and John Abraham's fresh pair in FORCE 2 - News
- Salman Khan extremely touched by Shah Rukh & Aamir's 'BAJRANGI BHAIJAAN' gesture - News
- Must Watch: Salman Khan-Sonakshi Sinha's 'shotgun' dubsmash video - News
- Ahem ahem! Sonakshi Sinha shares photo with her boyfriend - News
- Sonakshi Sinha: I am a geek at heart - News
- Sonakshi Sinha shies away from flaunting her legs - News
- Sonakshi Sinha on Deepika Padukone's video: Women empowerment is not about whom you want to have sex with - News
- Revealed: Sonakshi Sinha's next movie name - News
- Why is Sonakshi Sinha super charged up? - News
- Inside Pics: Sonakshi Sinha chills in Maldives! - News
- Huma Qureshi: Vidya Balan, Sonakshi Sinha, Parineeti Chopra have rubbished size-zero bakwaas - News
- Arjun Kapoor-Sonakshi Sinha come together for Varun Dhawan - News
- Sonakshi Sinha to get fourth time lucky with Anal Arasu - News

Movie Reviews
  Hot Gallery
Babe Of The Day
Babe Of The Day
Mallika Sherawat looks ravishing at Cannes Red Carpet 2016
Mallika Sherawat looks ravishing at Cannes Red Carpet 2016
INSIDE UNSEEN PICS of Bipasha Basu and Karan Singh Grover's BIG FAT WEDDING
INSIDE UNSEEN PICS of Bipasha Basu and Karan Singh Grover's BIG FAT WEDDING
Karan Singh Grover & Bipasha Basu gear up for their wedding
Karan Singh Grover & Bipasha Basu gear up for their wedding

A Fifth Quarter Infomedia Pvt. Ltd. site.