October 15, 2012 07:17:17 PM IST By Glamsham Editorial
In the biggest recognition till date for television's most influential show, Star India CEO Uday Shankar and screen idol Aamir Khan will be honoured by the National Commission for Scheduled Castes, Government of India, on October 18 in recognition of their efforts to create awareness against social discrimination through `Satyamev Jayate'.
The commission will felicitate Mr. Shankar and Mr. Khan at an award function being organized to mark the International Valmiki Day in New Delhi.
Satyamev Jayate's legacy continues to bring Star India, the country's no. 1 television network, exceptional laurels from all spheres, months after its first season concluded. The show was nothing short of a revolution on millions of television screens during its 13-week run. In this short-span, it questioned social mores, helped shape mindsets and transcended borders to top popularity charts across the globe. It left an imprint on the minds of people with compelling tales from everyday life.
'Satyamev Jayate' was a natural evolution of content, given Star's steadfast and widening focus on socially relevant issues, Uday Shankar, CEO of Star India, said. "This recognition will spur us to advance in this path of leveraging the power of TV to act as a change agent."
Home Minister Mr. Sushil Kumar Shinde, Social, Justice and Empowerment Minister Mr. Mukul Wasnik, Information and Broadcasting Minister Ms. Ambika Soni, Chief Minister of Delhi Ms. Shiela Dixit and other eminent political and civil society leaders, who have championed the cause of social equality, will attend the awards function.
'Satyamev Jayate' involved meticulous planning, right from the day Mr. Shankar broached the subject of a socially inclined programme with Mr. Khan, to seeing it on air. The show was a compelling narrative of real stories from across India that touched and inspired millions of people.
Star has always considered television to be a powerful medium that is essential for bringing about a social change. As an industry leader, it became imperative for Star to drive this change. 'Satyamev Jayate' was a step that has laid the foundation for several such initiatives in future as well.