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Amitabh Bachchan, Kareena, Deepika to auction their jeans

September 4, 2012 12:00:48 PM IST
By Glamsham Editorial
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The biggest movie stars of Indian cinema are all set to go global through an auction of their jeans to raise funds for Parikrma, a NGO based in Bangalore that provides under-served children access to world class education. Saturday evening saw megastar Amitabh Bachchan, author and social commentator Shobhaa De, Shukla Bose, Founder-CEO of Parikrma Humanity Foundation, and Shaina Ganapathy of Bangalore-based Embassy Group come together at the launch of Parikrma's 'Jeanaration' held in Mumbai. The Celebrity Jeans Auction is a unique global initiative to raise funds to provide scholarships to the poorest children to access the best colleges.

In what would be one the most cherished moments of their lives, the children of Parikrma, speaking confidently in English, interacted with Amitabh Bachchan. As the iconic star gave his autographed jeans to the children of Parikrma, the revolution for equal education had begun.

The auction will feature jeans worn by Bollywood superstars Mr. Amitabh Bachchan, Kareena Kapoor, Deepika Padukone, Priyanka Chopra, Saif Ali Khan, Anushka Sharma, Shahid Kapoor, Sonam Kapoor, Anil Kapoor and Kangana Ranaut. From the South, superstars like Suriya, Madhavan, Trisha, Dhanush, Rana Daggubati and Vikram have agreed to be a part of the Parikrma 'Jeanaration' campaign. Only 25 of the biggest star jeans will be auctioned. Already 17 stars have committed their jeans. Proceeds from the auction will be used to help fund college education for the children of Parikrma.

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Shobhaa De, spokesperson for the Parikrma Jeanaration global campaign said, ''As they often say, it's all in the jeans! Parikrma's DNA is impeccable. And our movie stars have demonstrated the power of theirs, by parting with their favourite denims for a worthwhile cause. One pair of signed star jeans equals a life altering transformation for an under -served child. The revolution has just begun....''

''This is the first time we are taking the story of Parikrma to a global audience and already we are overwhelmed by the response from the film fraternity,'' says Shukla Bose, Founder-CEO of Parikrma Humanity Foundation. ''Our children are doing exceedingly well in college and with the funds we raise we will be able to get them into the very best universities and fuel the revolution for equal education even more. I want to extend my heartfelt thanks to the Embassy Group for supporting this program. They have been integral to our ambition of sending children to college. I also thank eBay for their fantastic support. Jeanaration, our most ambitious program could not have had a better start that having Mr. Amitabh Bachchan launch it. Our children are delighted that he is part of us now. All of us at Parikrma are grateful for his invaluable support.''

The jeans will travel across four on-ground events in cities around the world during the two week period of the online auction, celebrating the global reach of Indian cinema. There will be a launch event in Mumbai on October 27 followed by events in Chennai on October 30, Singapore on November 3 and San Francisco on November 10.

Big B donates his 'autographed jeans' to Parikrma's 'Jeanaration' for auction - Big B's benevolent act


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