Keeping the theme of the film in mind where Rani plays the character of a Marathi mulgi, the first trailer was supposed to be launched at Dadar's Plaza cinema, founded by legendary filmmaker V. Shantaram. However, due to permission issues the venue of the film got shifted to Cinemax in Versova.
The film is loosely based on one of the stories of Kundalkar's acclaimed Marathi film GANDHA (fragrance). 'Anurag (producer Anurag Kasyhap) had liked that film and wanted to make a film based on smell. That was the starting point but the story has been completely changed for Hindi,' says Kundalkar who decided to set his story in a Maharasthrian family.
'I like Bollywood films but I am saturated with the Punjabi culture. I feel every regional sensibility has to be represented and in that respect Mani Ratnam is my idol. He brought in the south sensibilities and since I am a Maharashtrian I am bringing in mine,' says Kundalkar.
The film about a woman finding a man desirable because he smells good has Rani playing a Marathi girl, who falls in love with a South Indian boy played by Malayalam actor Prithviraj. The story is set against a Maharashtrian backdrop in Pune, where director Sachin Kundalkar hails from.