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Post RAAZ 3 success Mahesh Bhatt ready to join 100 crore club
September 17, 2012 11:56:56 AM IST By Rajesh Kumar Singh, Glamsham Editorial
The highly synergistic association of Fox Star Studios and Vishesh Films seems to have paid off handsome dividends with their film RAAZ 3 collecting close to 60 crores in the first week at the box office. This has made it the most successful film of the Bhatt camp. It's also their most widely released film ever.
They justifiably organized a success party at a suburban Mumbai hotel elated by the film's BO performance. It was time for thanksgiving and keeping in tune with the festive mood of Ganesh Chaturthi, they thanked Lord Ganesh for it. Incidentally, it's the elephant headed god of good omen who saves the protagonists of RAAZ 3 from 'black magic' and death.
Apart from the Bhatts - Mahesh, Mukesh, and Vikram, and Vijay Singh, CEO Fox Star, the cast of the film including Emran Hashmi, Bipasha Basu, and Esha Gupta, and the film's writer Shagufta Ali were present as well. The talk of hitting the hundred crore benchmark was very much in the air. Mahesh Bhatt admitted that the media frenzy and hype about the 100 crore club is responsible for the change in his attitude and he won't mind joining it now.
RAAZ 3 may collect about 75 crores and probably a little more at the box office by the end of its second week run. Since the number of shows and screens has been halved in its second week, the collections are bound to come down. That will nearly sum up its box office story as the coming single-screen favorite HEROINE will take over the turf next week onwards. Though RAAZ 3 may not join the coveted 100 crore club, it certainly will bring better returns on its investment compared with other much celebrated films in the club since its cost of production is low, which is a hallmark of Vishesh Films' business approach. If we include the money the film is expected to make through its music, satellite, and the other ancillary rights, it may touch the magic figure of 100 crores.
(Rajesh Kumar Singh is Editorial Consultant for Festivals and Markets or BollywoodTrade.com. He is a filmmaker, critic and market analyst)