Last Friday's Madhur Bhandarkar directed Kareena, Arjun and Randeep starrer, HEROINE, had a decent first day but showed no pick up on Saturday and negligible growth on Sunday, and ended the weekend netting around 22.50 crore (to be validated). As we had predicted, the film took a big hit from BARFI! at the multiplexes, and additionally saw diminishing collections during the weekdays. Given that fact that HEROINE has a total cost of 31-32 crore (21-22 crore budget plus 10 crore for print and publicity/acquisition), the film will be lucky to get to even an average status, more so due to the fact that the satellite right (the biggest non-theatrical right) has been relinquished by Zee. On the positive side HEROINE has done well in the overseas (good in US), grossing £153,000 from UK and $389,900 from the US during the opening weekend (21-23 September).