clear clear
clear clear clear clear clear
clear
  
Movies

What inspired Farhan Akhtar to launch FUKREY trailer in college canteen?



April 12, 2013 12:33:02 PM IST
By Glamsham Editorial
Send to Friend

Now-a-days filmwallahs taking their step up have started coming up with unique and unusual ways to launch the first look of their movie. Some of the upcoming movies have had their special way to launch their trailer which had a unique connect to the movie.

view FUKREY poster
view FUKREY poster

For instance, COMMANDO, directed by Dilip Ghosh, starring Vidyut Jamwal and Pooja Chopra in the lead, is about an action packed life of a Commando. So to highlight the action in the movie, the first look launch took place with Vidyut performing live stunts to his audience.

EK THI DAAYAN's, an upcoming Bollywood horror film directed by Kannan Iyer, featuring Emraan Hashmi, Konkona Sen Sharma, Huma Qureshi and Kalki Koechlin, first look launch took place in Film City, Goregaon in the most scary way possible. Where Emraan was dressed up like a magician and the three actresses Huma, Kalki and Konkana dressed up in daayan avatar.

LOOTERA is an upcoming Bollywood romance period drama film set in the 50's directed by Vikramaditya Motwane. The film features Ranveer Singh opposite Sonakshi Sinha. To highlight the period in which the movie is set in, the first look launch took place in the oldest cinema of Mumbai, in Liberty Cinema.

CHECK OUT: Farhan Akhtar's FUKREY trailer to be launched in college canteen

It seems now Farhan too is before the wind! Since the forthcoming venture FUKREY, produced by Farhan and Ritesh highlights the desire of four guys of their wild life of college days, Farhan & Ritesh wanted to underline the college element, which is about bunking lectures, spending time in canteen, having Cutting Chai and Samosa, in the movie. Hence the duo, Farhan Akhtar and Ritesh Sidhwani, decided upon to have a grand trailer launch in a Town college, and yet serve only Samosa and Cutting Chai to their guest.

Even though the college will not be operational while the event will be going on, the Excel team has got special permissions from college authorities to keep the canteen functional.

The film's name is FUKREY, which essentially means 'wella or jobless'... hanging out in college canteen is a key aspect they want to recreate. The idea of the launch of the movie in a canteen gave the correct vibe of the movie.

While the movie is not a campus film, college is at the heart of the movie, FUKREY!

The trailer will be launched by Farhan Akhtar , Ritesh Sidhwani along with the director of the movie Mrighdeep Singh Lamba and the four Star cast.


 
  

More related news


- Farhan Akhtar unveils his and co-star Amitabh Bachchan's first look in WAZIR - News
- Farhan Akhtar on DIL DHADAKNE DO song leak: Have no clue about it - News
- B-Town enjoys the weather - News
- Farhan Akhtar-Shraddha Kapoor's ROCK ON!! 2 to be shot in Shillong? - News
- Amitabh Bachchan-Farhan Akhtar's WAZIR teaser to be attached with Aamir Khan-Anushka Sharma's PK - News
- Farhan Akhtar's BHAAG MILKHA BHAAG releases in Japan - News
- Amitabh Bachchan, Farhan Akhtar begin shooting for DO - News
- Farhan Akhtar to essay a cop's role for the first time! - News
- After Salman Khan, Farhan Akhtar's cameo in Marathi film! - News
- What made Farhan Akhtar emotional? - News
- Amitabh Bachchan, Farhan Akhtar & Aditi Rao Hydari prep up for next! - News
- Shahid Kapoor and Farhan Akhtar - First choices for DESI KATTEY? - News
- T-Series acquires music rights of DIL DHADAKNE DO, RAEES, BANGISTAN! - News
- Why Farhan Akhtar reported two hours early on DIL DHADAKNE DO sets? - News
- Top 12 Bollywood movie posters released in July - News

 

 News Archives



   Comments
Movie Reviews
  Hot Gallery
Babe Of The Day
Babe Of The Day
Bollywood celebrities with their daughters
Bollywood celebrities with their daughters
Hot Bipasha Basu's holiday photos!
Hot Bipasha Basu's holiday photos!
Bollywood actors in moustache
Bollywood actors in moustache
more...

A Fifth Quarter Infomedia Pvt. Ltd. site.