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What inspired Farhan Akhtar to launch FUKREY trailer in college canteen?



April 12, 2013 12:33:02 PM IST
By Glamsham Editorial
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Now-a-days filmwallahs taking their step up have started coming up with unique and unusual ways to launch the first look of their movie. Some of the upcoming movies have had their special way to launch their trailer which had a unique connect to the movie.

view FUKREY poster
view FUKREY poster

For instance, COMMANDO, directed by Dilip Ghosh, starring Vidyut Jamwal and Pooja Chopra in the lead, is about an action packed life of a Commando. So to highlight the action in the movie, the first look launch took place with Vidyut performing live stunts to his audience.

EK THI DAAYAN's, an upcoming Bollywood horror film directed by Kannan Iyer, featuring Emraan Hashmi, Konkona Sen Sharma, Huma Qureshi and Kalki Koechlin, first look launch took place in Film City, Goregaon in the most scary way possible. Where Emraan was dressed up like a magician and the three actresses Huma, Kalki and Konkana dressed up in daayan avatar.

LOOTERA is an upcoming Bollywood romance period drama film set in the 50's directed by Vikramaditya Motwane. The film features Ranveer Singh opposite Sonakshi Sinha. To highlight the period in which the movie is set in, the first look launch took place in the oldest cinema of Mumbai, in Liberty Cinema.

CHECK OUT: Farhan Akhtar's FUKREY trailer to be launched in college canteen

It seems now Farhan too is before the wind! Since the forthcoming venture FUKREY, produced by Farhan and Ritesh highlights the desire of four guys of their wild life of college days, Farhan & Ritesh wanted to underline the college element, which is about bunking lectures, spending time in canteen, having Cutting Chai and Samosa, in the movie. Hence the duo, Farhan Akhtar and Ritesh Sidhwani, decided upon to have a grand trailer launch in a Town college, and yet serve only Samosa and Cutting Chai to their guest.

Even though the college will not be operational while the event will be going on, the Excel team has got special permissions from college authorities to keep the canteen functional.

The film's name is FUKREY, which essentially means 'wella or jobless'... hanging out in college canteen is a key aspect they want to recreate. The idea of the launch of the movie in a canteen gave the correct vibe of the movie.

While the movie is not a campus film, college is at the heart of the movie, FUKREY!

The trailer will be launched by Farhan Akhtar , Ritesh Sidhwani along with the director of the movie Mrighdeep Singh Lamba and the four Star cast.


 
  

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