April 17, 2013 02:58:54 PM IST By Glamsham Editorial
The lyrics of producer Anil Kumar Sharma's upcoming film I DON'T LUV U's song 'Ishq Ki Maa Ki', which is sung by Mika Singh, had to be changed after the Central Board of Film Certification (CBFC) raised objections to the lyrics. The song, which features in the movie's trailer, will now be called 'Ishq Ki Naa Ki'.
Associate Producer, Dr. Pallavi Mishra says, ''We had to replace the word ''Maa Ki'' by ''Naa Ki'' in Mika's song (Ishq ki maa ki....) in order to honour Censor's verdict. Although the word was not used in bad sense, it was used only to add some fun element and show the frustration of youth against love. It is another way of saying 'to hell with love'& nothing serious.''
I DON'T LUV U focuses on the youth of today - the fun loving and frivolous lot, who are extremely casual in their relationships and do not want to delve into the intricacies of true love, commitments and fidelity. It is a blend of light hearted witty moments as well as harsh unforeseen realities of life.
Yuvaan, a young handsome boy and Aayra a beautiful NRI girl are just like any other teenager of this generation, who want to experience their life by getting together in a relationship? They are willing to go through the most beautiful and much needed feeling called ''Love''. Without realizing what they are doing in the heat of adolescence and the curiosity of discovering each other closely, they end up into an uncontrollably ugly situation, which shatters their life completely. Will Yuvaan fight back with circumstances to get his love and life back on track?
I DON'T LUV U also lays emphasis on the potential role of media in a common man's life. It elucidates that if misuse of media can jeopardizes commoner's life, at the same time, if used judiciously, it can act as savior.
The film, which is otherwise said to have been given a U/A certificate, is written and directed by Amit Kasaria. Produced by Dr. Anil Kumar Sharma in association with Dr. Pallavi Mishra, Amrapali Media Vision presents the film I DON'T LUV U, which is a dark love story. It is a movie on the modern youth and how casually they tackle relationships, with the backdrop of an MMS scandal. The film stars Ruslaan Mumtaz and debutante Chetna Pande, Murli Sharma, Ravi Khemu and Ragesh Asthana in key roles. It is scheduled for Indian theatrical release on 17th May 2013.