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Ranbir Kapoor-Deepika Padukone's YEH JAWAANI HAI DEEWANI to open big!
April 17, 2013 02:39:06 PM IST By Abid, Glamsham Editorial
The year 2013 has been very dull for the Hindi film industry, as far as the box-office is concerned. In fact no film till now has achieved the super-hit status. There was a lot of hope that Sajid Khan's HIMMATWALA would be the first 100 crore hit of the year, but that was not to be, and all eyes are now focused on the latest super star, Ranbir Kapoor, to give the industry its first super hit or let's say, even a blockbuster!
The reason is that stars Ranbir Kapoor, who is now a bankable star, especially after the commercial and critical success of ROCKSTAR followed by BARFI! which swept the awards. And then it reunites real life 'jodi' of Ranbir-Deepika, and the audience is really very excited to see them back together on screen. Moreover the scenic and picturesque locales of the pristine Kullu - Manali (especially Jalori pass!) adds to the romance, as can be seen in the promos.
Even the music of the film by Pritam has become very popular amongst the youth, and two songs, ''Badtameez Dil'' and the 'Holi' song, ''Balam Pichkari'' are already chartbusters. Additionally, the film is releasing in the midst of the long summer holiday and so the timing of the release too is very appropriate.
The director Ayan Mukerji has already shown his potential in WAKE UP SID!, which co-incidentally starred Ranbir Kapoor, and was much appreciated critically and was a commercial success too. And of course let's not forget Karan Johar's Dharma Productions which has positioned YEH JAWAANI HAI DEEWANI as a premier product, and will make sure that the film gets the best release and also very good promotion, which is already being witnessing.
All the above factors will surely go a long way in ensuring that YEH JAWAANI HAI DEEWANI embarks upon a big initial when it releases worldwide of 31st May 2013.