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Dhoni promotes I DON'T LUV U music and film
April 23, 2013 05:37:14 PM IST By Rajesh Kumar Singh, Glamsham Editorial
The skipper of Indian Cricket team and the Chennai Super King captain Mahendra Singh Dhoni pitched for the film I DON'T LUV U at its music launch function at a suburban Mumbai hotel. Of course he was not present but his recorded message was played to the media. Dhoni is the brand ambassador of the Amrapali Group that has produced the film under the banner of Amrapali Media Vision Production. The group also launched its music division AMU with the I DON'T LUV U album.
Producer, Dr Anil Kumar Sharma says, ''The film is about transforming mindset into mind change of the youth and tries to touch the heart of each youth. It contains a message you have never experienced before and you will never forget after. It is one of the best films on youth's perception and perfection.''
Associate Producer, Dr Pallavi Mishra says, ''It has a very strong combination of powerful script, screenplay, lyrics and music. Music is the USP of our film and the famous singers - Mika Singh, Shaan and Javed Ali have lend their melodious voices to the heart touching and foot tapping songs.''
I DON'T LUV U focuses on the youth of today - the fun loving and frivolous kind, extremely casual in their relationships and do not want commitments and fidelity. It is a blend of light-hearted witty moments as well as harsh realities of life.
Yuvaan, a young handsome boy and Aayra a beautiful NRI girl are just like any other teenager of this generation, who want to experience their life by getting together in a relationship? They are willing to go through the most beautiful and much needed feeling called ''Love''. Without realizing what they are doing in the heat of adolescence and the curiosity of discovering each other closely, they end up into an uncontrollably ugly situation, which shatters their life completely. Will Yuvaan fight back to get his love and life back on track?
I DON'T LUV U also lays emphasis on the potential role of media in a common man's life.
(Rajesh Kumar Singh is Editorial Consultant for Festivals and Markets for BollywoodTrade.com. He is a filmmaker, critic and market analyst)