clear clear
clear clear clear clear clear

Bhushan Kumar: AASHIQUI 2 delay may have irritated people

April 25, 2013 12:21:15 PM IST
By Joginder Tuteja, Glamsham Editorial
Send to Friend

Bhushan Kumar is in a tell-tale mode. His AASHIQUI 2 has turned out to be one of those rare films that has been pre-poned by a few weeks and would be hitting the screens this Friday. While time and again one sees films getting further pushed in search for better buzz, hype and release, this Mohit Suri directed film has turned out to be an exception.

photo gallery

"It was a well calculated decision on the part of Bhushan and Bhatts to do that. Bhushan had a slot available for himself with his other production I LOVE NY slated to arrive on 26th April. However such was the curiosity build up to AASHIQUI 2 that he took an almost overnight decision to bring it first. The swap was made and though this required everyone associated with AASHIQUI 2 to work doubly hard, results are there to be seen. The film has suddenly turned ultra-hot and it would be interesting to see how it opens tomorrow," informs an insider.

CHECK OUT: Mahesh Bhatt - AASHIQUI 2 ushers in the forgotten golden period of cinema

On his part, Bhushan has all the right reasons to believe that the move would work for his film which brings back AASHIQUI franchise after 23 years.

"When we had such huge buzz generated within 2-3 days of the arrival of 'Tum Hi Ho', we knew this was something special in the making. Overnight the film became so hot that we had no choice but to pre-pone it. We felt that the film would peak rather quickly and there was no need to promote it for added number of weeks. Doing that would have in fact irritated the audience as they would have found the delay unnecessary," says Bhushan.

Moreover with SHOOTOUT AT WADALA deciding to arrive on 3rd May instead of an earlier announced date of 1st May (Wednesday), AASHIQUI 2 now benefit from a full one week run.

"Exactly," he says, "We are getting a solo release and moreover some parts of the country would also have a holiday on 1st May on account of the Labour Day. We have been fortunate."

view AASHIQUI 2 videos


More related news

- Bhushan Kumar clarifies his stand on Smriti Irani & ALL IS WELL - News
- T-Series acquires music rights of 'I' Hindi version - News
- Bhushan Kumar & Pooja Bhatt to produce Shagufta Rafique's directorial debut - News
- Bhushan Kumar's YAARIYAN to finally release on January 10 - News
- Bhushan Kumar: Salman Khan will support YAARIYAN  - News
- T-Series inks three film deal with Ankita Shorey - News
- T-Series to hit one billion video views on YouTube - News
- Bhushan Kumar signs OMG! director for a 4-film deal - News
- Bhushan Kumar announces BHOOTHNATH sequel with Amitabh Bachchan  - News
- Bhushan Kumar: Happy to bring old-school romance back in vogue - News
- Impressive start for Bhushan Kumar & Vishesh Films' AASHIQUI 2!  - News
- Mahesh Bhatt: AASHIQUI 2 ushers in the forgotten golden period of cinema - News
- Bhushan Kumar acquires music rights of Salman's KICK & MENTAL - News
- It's T-Series head honcho Bhushan Kumar's birthday today! - News
- Bhushan Kumar & Vikram Bhatt sign 5-film deal  - News


 News Archives

Movie Reviews
  Hot Gallery
Pic Of The Day
Pic Of The Day
Red Hot Bollywood Babes
Red Hot Bollywood Babes
Bollywood actresses pretty in pink!
Bollywood actresses pretty in pink!
Babe Of The Day
Babe Of The Day

A Fifth Quarter Infomedia Pvt. Ltd. site.