April 30, 2013 07:35:02 PM IST By Enkayaar, Glamsham Editorial
Aamir Khan really came into his own from the beginning of the new century i.e. 21stcentury, and this facet of Aamir Khan was marked by his contribution to social issues affecting the country and also trying to find a solution to the issues. So this part of Aamir Khan's story may be more tilted towards his evolution as a concerted citizen, but would also factor in his evolution as an artist par excellence.
AAMIR AS A BRAND AMBASSADOR: Aamir Khan redefined the paradigms of celebrity endorsements with Cola drink campaigns, where series of stories were built into the campaign, be it Aamir as a Bihari, or a Punjabi or a Japanese, Aamir indeed, underlined the fact that he is a performer who can enact any role.