KJo says, ''When Karan (Malhotra) came to me with SHUDDHI, his desire was to cast Hrithik and Kareena. I spoke to both of them and they were happy to be on board. The film is an intense love story and because it has a reincarnation theme, he has written a script that is dramatic and outstanding. Also, such a theme requires actors who can bring the desired intensity. To me, it is really an important casting. But I don't look at it as a coup. Kareena is beautiful, talented and a powerhouse performer. And Hrithik, well, what can I say? He can melt a nation just with his eyes.''