In fact, a lot of Aamir's friends and family have requested the actor to show them the entire song. They have expressed to the actor how they have not had enough of only the 30 second cut promo of the song and are very keen to watch the entire piece.
The glimpse of Aamir in his all new gymnast avatar in the song has been loved by friends and family of the actor but they cannot wait to watch and enjoy the entire song. 'Malang' is a grand song made on a huge scale. It is easily one of the most expensive songs in Bollywood.
Such a marketing strategy of only sampling content as 30 seconders has never been tried in Bollywood. Aamir and Aditya Chopra are the marketing geniuses of the industry and they believe in less is more out of respect for the intelligence of the audience, who are put off by excessive marketing.
However, the makers of DHOOM 3 are only releasing a 30 seconder teaser of all songs. They want the audience to enjoy the entire song on the big screens.
A spokesperson of the film further adds, "The song 'Malang' has created a stir amongst the audiences. In fact friends and family close to Aamir Khan have put in a special request for the actor to show them the entire song as they cannot wait until the song releases in theaters on 20th December."
DHOOM 3, made under YRF banner, directed by Vijay Krishna Acharya is set to hit theaters on 20th December 2013.