December 5, 2013 12:16:18 PM IST By Enkayaar, Glamsham Editorial
When GUNDAY is released shortly, it would be creating a new benchmark of expanding the outreach and ambit of a film to reach the audience. Trust Yash Raj films to pull another bunny out of the fact when it releases GUNDAY, as it is being released simultaneously in both Hindi and Bengali. Obviously the trigger for going for this innovation lies in the fact the story line of GUNDAY is situated in Kolkata and the coal belts of Raniganj and Durgapur and being a period film in the sense that it traces the history associated with the world of coal mines of the 1970s, the producers have thought it apt to simultaneously release the Bengali version of GUNDAY as well.
Obviously with the advancements in technology it has become tad easy to translate a film into any other language than its base source, a genre which has been perfected by various Hollywood studios for more than a decade, who release the dubbed versions of the English films in various Indian languages. As a matter of fact few movie channels on television survive and thrive by following this maxim of showing the dubbed versions of Tamil, Telugu and Kannada films on their channels throughout their day, and the realization seems to have dawned on the film fraternity to diversify into this genre as well and Yash Raj films has taken a lead in this regard.
It is not that the simultaneous release of a film in both Hindi and Bengali is happening for the first time in the film industry. It already has been done through Amitabh Bachchan's BARSAAT KI EK RAAT, which was simultaneously released in Hindi and Bengali, the difference being that in Bengali BARSAAT KI EK RAAT was christened as ANUSANDHAN. Besides, SHALIMAAR which was made by Krishna Shah was released simultaneously in Hindi and English.
In the recently released film MADRAS CAFE and CHENNAI EXPRESS to add to the local flavor the dialogues of the natives were carried in the local language itself- Tamil, that added an element of genuineness to the content and also brought out the affinity of the audience in a more pronounced manner. GUNDAY would try to achieve the same through its simultaneous release both in Hindi and English and one only hopes that this trend would have much more innovative manifestations in the times to come.