Salman Khan reacted strongly and said, ''Kya aap ek journalist ho? Yeh sawal ke baad mujhe lagta hai ki aap wakaiye mein ek manjhe hue journalist ho. (Are you a journalist? After this question I'm sure that you are a seasoned journalist.) Maan, maryada, sanskruti yeh sab aapmein koot koot ke bhari hai na? Yeh shayad aapke mata pita nein aapko sikhaya hoga. (The values in you must have been taught to you by your parents).''
The trailer of the film was launched amidst fans at a single screen in Mumbai. Directed by Sohail Khan, the film is slated to release on January 24th, 2014.