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Is Aamir Khan encashing on brand Salman Khan to create Dhoom?

December 16, 2013 03:43:57 PM IST
By Rachana Sheth, Glamsham Editorial
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Well, we don't disagree with Aamir and Salman Khan emerging as the new BFF of B-town. But looking at the current scenario, we quite feel the two have been lapping up each other way exceptionally at every possible juncture. Mr. Perfectionist, Aamir Khan is seen going gaga over 'Dabangg' star Salman Khan, wherever he heads for DHOOM 3 promotions or interviews. No conversation of his is complete without the mention of Salman.


Be it the catty 'Koffee With Karan' chat show or any promotional event or any heart-to-heart conversation, Aamir is seen singing praises of good pal Salman Khan. In fact, he graciously loves to admit that Salman is a bigger star than him and real No 1. He goes on to say that Salman has a bigger reach and fan-base, Salman's stardom is unbeatable blah blah. Well, we absolutely appreciate Aamir displaying his honest side or being a highly humble star but what makes us wonder is that why Aamir is so much in awe of Salman Khan? Is it truly Aamir's bromance with Salman or there are certain hidden agendas of which we are not able to make head or tail?

On the flipside, what we believe is, perhaps, the perfectionist is encashing on brand Salman Khan. As we all know what brand value Salman Khan holds at the moment. Over the years Salman has become a marque to reckon with. Salman indeed has become a one man revenue generation model that converts everything that he touches into gold. Knowing this fact, every aspiring actor to wannabes to those looking for a resurrection in the industry is after the star to cash in on his name and be in the spotlight. As it is rightly said '....Sirf Naam Hi Kaafi Hai' seems to stand true in the case of superstar!

Considering such mammoth Sal'mania', we wonder if Aamir's new marketing strategy is riding on brand Salman Khan. And this is pretty evident, when Salman was recently spotted wearing bowler's hat, which is donned by Aamir Khan in the upcoming film DHOOM 3, at his controversial show 'Bigg Boss 7'.

Well, whatever be the reason, in any case it's win win situation for everyone!




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