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DHOOM:3 to release in Pakistan

December 18, 2013 03:51:05 PM IST
By Glamsham Editorial
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A court order has been passed stating that no Indian film will be censored or released in Pakistan. The order has been issued in response to a petition filed by TV talk show host Mubashir Lucman. It is reportedly the consequence of a conflict among TV channels in Pakistan. The move was allegedly masterminded by one of the channels which did not get the telecast rights of several Bollywood films.

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DHOOM:3 (D3) would become the first film of a (Salman, Shahrukh, Aamir) Khan to officially release in Pakistan. While other films have been releasing via UK, YRF has done the unbelievable. They have secured a release directly in Pakistan. Khan's have a special fan following in Pakistan. D3 is specially a content that will be liked by 8 to 80 years of age. And being the most popular franchise in India. D3 is the biggest film of this year and the hype around the project is unprecedented. While the marketing has followed 'less is more' formula, the desire to consume the film is all time high.

Pakistan is a very important and special market for us and we are delighted that DHOOM:3 will release as planned to coincide with its global release date Friday 20th.

"The film was cleared without a single cut by the Sindh censor board and we're thrilled about that. We wish to extend our gratitude to the authorities for their support to ensure that business for Producers as well as the local Pakistani Distributors and Exhibitors is protected", said Avtar Singh Panesar, Vice President International Operations.




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