KAI PO CHE! & films that promote unexplored shooting destinations
February 21, 2013 11:35:29 AM IST By Enkayaar, Glamsham Editorial
By design, or fortuitously KAI PO CHE! has emerged as a film which has captured the wondrous landscape of Gujarat in its pristine beauty, and has picked up the popular lexicon associated with the most popular festival in Gujarat, Makar Sankranti as the central theme of the movie. When films focus on a state that hitherto has not been used so extensively as a backdrop it indeed also unconsciously emerges as the signature statement to promote the state as well.
One could always argue that HUM DIL DE CHUKE SANAM had been a film situated majorly in Gujarat, indeed it was, but it also moved to Italy as well, while KAI PO CHE! continues to remain rooted in Gujarat majorly. Here then is a trip down memory lane of few such films which have been situated in a major state and could be one of the reference points to promote the state. A caveat needs to be entertained here, that one is not including Mumbai in this list, as it has been a regular reference point of the landscape.