Anjum Rizvi has always chosen quality content cinema, he mentions, ''I produce films which may not have the commercial essence but will be remembered for its content, that's exactly the kind of cinema I invest in. A WEDNESDAY is still talked about; it did create an impact then & still does. It hits you hard, makes you think.''
Talking about his latest venture, JOHN DAY which has already created a buzz in the film circuit, Anjum Rizvi mentions not disclosing the plot though, ''JOHN DAY will make you think, it's a discovery to one's soul, the choices one makes in life; Love, hate & forgiveness. Every time I produce, I want to produce something different, something that will make a difference, & I make it a point that it does.''