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RAMAIYA VASTAVAIYA: Will Prabhudheva score with a romantic saga?
July 12, 2013 06:52:47 PM IST By Enkayaar, Glamsham Editorial
For Prabhudheva as well, RAMAIYA VASTAVAIYA would be an acid test, as it would be perhaps for the first time that he would be directing a movie which is not peppered with ample dozes of South Indian style of action that was catalyst in giving a new lease of life to the acting careers of Salman Khan through WANTED and to Akshay Kumar through ROWDY RATHORE while ABCD was a film that had dance as the reference point, which is the forte of Prabhudheva.
So along with Girish Kumar and Shruti Hassan there is credibility of Prabhudheva at stake as well, with RAMAIYYA VASTAVAIYA and it indeed would be a real challenge for Prabhudheva to deconstruct himself before his fans in the world of Hindi cinema and carve a niche as a director who can also create romantic sagas as well.
The film industry believes in totems and one of the totems associated with Prabhudheva, it may be accepted or not accepted, is the fact that his numbers on the screen, be it in the form of item songs or as a song become a roaring hit and they ensure the footfall from the audience, be it ABCD, or OH, MY GOD!, or WANTED, or ROWDY RATHORE the dance numbers that he enacts on the screen for his films, turn out to be the talking point. In case of RAMAIYA VASTAVAIYA as well it is 'Jadoo Ki Jhappi' which has started making waves and Prabhudheva has ensured that this item number would bring in footfalls.
As a matter of fact Prabhudheva would be one of the those rare directors who is one of the most successful male item number dancer as well, be it 'Govinda' from OH MY GOD, 'Chinta Chinta' from ROWDY RATHORE or 'Jadoo Ki Jhappi' from RAMAIYA VASTAVAIYA and his item numbers bring in footfalls which no other director perhaps is able to ensure.
For the uninitiated, it would not be out of context to point out that RAMAIYA VASTAVAIYA apart from being super hit opening line from SHREE 420 is filler which was used by Shankar Jai Kishan. Fillers were put while composing the music, when the lyrics had yet to be written, and it was retained as Raj Kapoor liked it very much. It was Shankar of Shankar Jaikishan who had picked it up from the laborers of Andhra Pradesh who used to hum it while constructing a building in then Bombay, and used it for the song.
RAMAIYA VASTAVAIYA literally conveys the feeling of love, and this is what this film is all about and one hopes that the feeling of love would triumph at box office as this apart from establishing credentials of Prabhudheva as a romantic director would also resurrect career of Shruti Haasan and give a new star to Hindi cinema in the form of Girish Kumar.