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Karan Johar's YEH JAWAANI HAI DEEWANI endorses new template of marriage

June 5, 2013 07:33:13 PM IST
updated June 5, 2013 07:57:24 PM IST
By Enkayaar, Glamsham Editorial
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To really gauge the mood of the audience about a film one needs to venture out of the comforts of the metropolitan cities to assess the reaction of the audience and this writer got an opportunity to do so when occasion presented itself to watch YEH JAWAANI HAI DEEWANI in Indore, which indeed is a city that is within a striking distance to become a metropolitan city.

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From the viewpoint of business in terms of footfall in indeed was heartening to observe that all the night shows were full for YJHD and that too on Monday, and the audience was all new emerging working class, a situation that would be difficult to find in a metropolitan city. So the business of cinema indeed is expanding the footprint in a big way in new emerging cities in the country.

Coming back to the film YJHD, an old man sitting next to me indeed summed up the film succinctly by saying that the template of marriage that Karan Johar has patented as his own is the template that is the underlining motif for YJHD as well. It indeed is the quest that epitomizes the whole idea of YJHD.

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Ayan Mukerji from initiating the process of self-quest for the urban youth, more so those youth who belong to the upper strata of the society has taken it forward next step by underlining the fact that marriage has to be given precedence over even the quest of career, so even a Ranbir Kapoor has to give his career backseat and has to give precedence to marriage when Deepika Padukone pushes him to it. So even a bohemian character like the one played by Kalki Koechlin in YJHD condescends to get married to a money bag, as one has to move on in life. For Deepika Padukone YJHD indeed is a monumental step forward as she has given her one of the most restrained performances and it is her eyes that have done the talking in a big way.

It seems that the phenomenal success that 3 IDIOTS had achieved continues to find manifestations in one form or the other and YJHD is no exception. Here too like 3 IDIOTS there is one letter that Ranbir Kapoor carries in his backpack, an offer letter from a foreign university which would open for him the doors to success. Another template of 3 IDIOTS that finds echo in YJHD is a silly money bag with whom Kalki Koechilin is finally betrothed a la 3 IDIOTS.

Ranbir-Deepika's YEH JAWAANI HAI DEEWANI beats Salman Khan's DABANGG 2 record

YJHD also underlines the fact that now social drinking has started getting accepted as a norm among the present generation and is no longer a taboo but a key catalyst for socializing. Ayan Mukerji has also pointed to the fact in a succinct manner how having physical relationships and talking about it non-chalantly between a boy and a girl of the present times is becoming an accepted norm and the girl does not blush at all as it used to happen earlier.

Last but not the least sadly enough YJHD has not been able to do justice to the characters played either by Dolly Ahluwalia or Farooq Sheikh coming as it is after VICKY DONOR for her and LISTEN... AMAYA for him.

What has really clicked for YJHD is the timing of its release, coinciding with marriage season and expounding and extolling the virtues of marriage it is indeed being lapped up all over.


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