clear clear
clear clear clear clear clear

Kiran Rao hires college graduates to promote SHIP OF THESEUS

June 14, 2013 06:05:55 PM IST
updated June 14, 2013 07:05:54 PM IST
By Glamsham Editorial
Send to Friend

Kiran Rao along with Anand Gandhi the director of SHIP OF THESEUS has hired a group of enthusiastic management graduates from various management colleges for two months to help promote the film.


This would be first time management students would be hired for specific two month exercise to work on a film and not film company. Most corporate hire them to work on research, Kiran Rao saw this as an opportunity to get fresh minds with new creative ideas and get them to direct marketing for the film.

Essentially their job would be to do field work and increase the ground awareness for the film SHIP OF THESEUS.

CHECK OUT: Aamir Khan and Kiran Rao to host a special party for SHIP OF THESUS team

Indie films like SHIP OF THESEUS relay a lot on word of mouth and innovative marketing as they are always starved for budgets. While SHIP OF THESEUS has already buzzing and has a strong word of mouth, all endeavors are to increase the awareness and broad base the film.

Management interns that are hired will be expected to go to various institutions and do grounds tie ups for the film. For example they have initiated conversations with all medical associations across India to introduce them to the film.

view SHIP OF THESEUS stills


More related news

- Kiran Rao & Vikramaditya Motwane replace Jaya Bachchan & Shabana Azmi - News
- Gauri Shinde: Documentary GULABI GANG is a must-see for every Indian! - News
- Kiran Rao hails documentary GULABI GANG; plans elite screening for pals  - News
- Kiran Rao's SHIP OF THESEUS goes to Australia - News
- SHIP OF THESEUS actress won't be promoting the film - News
- Kiran Rao to open her own production house? - News
- Kiran Rao & UTV's distribution model for Anand Gandhi's SHIP OF THESEUS revealed - News
- Kiran Rao fulfills Ayan Mukerji's wish - News
- Kiran's SHIP OF THESEUS to have a limited release - News
- SHIP OF THESEUS rated among top 15 films that can change your life - News
- Prateik wants Aamir Khan and Kiran Rao's feedback on ISSAQ - News
- Kiran Rao says no to TV promotions - News
- Kiran Rao to launch her own production company - News
- Kiran Rao: DELHI BELLY may have a dubbed Hindi version - News
- PEEPLI LIVE wins the best music score trophy at Asian Film Awards - News

Movie Reviews
  Hot Gallery
Babe Of The Day
Babe Of The Day
Karan Singh Grover & Bipasha Basu gear up for their wedding
Karan Singh Grover & Bipasha Basu gear up for their wedding
Evelyn Sharma does a stunning photoshoot for a Japanese Calendar
Evelyn Sharma does a stunning photoshoot for a Japanese Calendar
Sonam Kapoor's stylish avatars
Sonam Kapoor's stylish avatars

A Fifth Quarter Infomedia Pvt. Ltd. site.