clear clear clear clear clear
clear
  
Movies

YRF's unique strategy for SHUDH DESI ROMANCE



June 20, 2013 04:27:46 PM IST
By Glamsham Editorial
Send to Friend

Yash Raj Films' (YRF) next, starring Sushant Singh Rajput and Parineeti Chopra, has a unique title - SHUDDH DESI ROMANCE (SDR). And to market the film, which is directed by Maneesh Sharma, the makers have come up with a unique strategy as well.

SHUDDH DESI ROMANCE wallpapers
download SHUDDH DESI ROMANCE wallpapers

A source close to the production house reveals, ''The unusual title has created a lot of buzz among cinemagoers. This time around, YRF will be releasing their first digital teaser promo before the theatrical trailer. They've never done this before and are looking forward to it. The film has a fresh theme and feel to it.''

YRF is known to market its films aggressively and with innovative approaches.

For their last release, AURANGZEB, they even held a mock press conference where Arjun Kapoor interviewed himself, as he has a double role in the film.

CHECK OUT: Parineeti Chopra & Sushant Singh Rajput's SHUDDH DESI ROMANCE

And we're also informed that the soundtrack used for SDR's trailer will feature a pleasant surprise. ''The digital teaser will have an old track called 'Ek chidiya, anek chidiya'. This ditty is one of the most iconic songs from the '70s, which would often play on the television channel Doordarshan,'' says the source.

Ask why they plan on using this particular tune and the source says, ''The track encompasses the real spirit of the film, which is set in the hinterland of India. In the trailer, it is picturised on a montage of Sushant and Parineeti. The song gives a hilarious take to the scene.'' The film also stars newcomer Vaani Kapoor.

view SHUDDH DESI ROMANCE videos


 
  

More related news


- Parineeti & Ayushmann's 'Afeemi' is addictive - News
- 'Ye Jawaani Teri' from MERI PYAARI BINDU is the perfect throwback college song! - News
- Are you serious GOLMAAL AGAIN, SECRET SUPERSTAR and ROBOT 2.0 to clash this Diwali? - News
- Haareya song: Bindu is the tune Abhi can't get out of his head - News
- MERI PYAARI BINDU Chapter 5: Watch Abhi and Bindu's dirty secret - News
- MERI PYAARI BINDU Chapter 4: Its Maa Vs Bindu this time - News
- MERI PYAARI BINDU Chapter 3: Meet Kalkatte Ki Madonna Bindu - News
- MERI PYAARI BINDU Chapter 2: Its Gabbar and Sambha today! - News
- Ayushmann Khurrana & Parineeti's MERI PYAARI BINDU is not a typical love story - News
- UNIQUE! Parineeti-Ayushmann Khurrana's MERI PYAARI BINDU trailer to release in 5 chapters - News
- Ayushmann and Parineeti's MERI PYAARI BINDU teaser is a tale of lost love! - News
- Ayushmann and Parineeti's MERI PYARI BINDU teaser to be out today - News
- Parineeti Chopra's debut song Maana Ke Hum Yaar Nahin is refreshing - News
- GOLMAAL family wishes Rohit Shetty on his 44th birthday - News
- Parineeti Chopra in an all new sporty avatar - News



   Comments

A Fifth Quarter Infomedia Pvt. Ltd. site.