clear clear
clear clear clear clear clear
clear
  
Movies

YRF's unique strategy for SHUDH DESI ROMANCE



June 20, 2013 04:27:46 PM IST
By Glamsham Editorial
Send to Friend

Yash Raj Films' (YRF) next, starring Sushant Singh Rajput and Parineeti Chopra, has a unique title - SHUDDH DESI ROMANCE (SDR). And to market the film, which is directed by Maneesh Sharma, the makers have come up with a unique strategy as well.

SHUDDH DESI ROMANCE wallpapers
download SHUDDH DESI ROMANCE wallpapers

A source close to the production house reveals, ''The unusual title has created a lot of buzz among cinemagoers. This time around, YRF will be releasing their first digital teaser promo before the theatrical trailer. They've never done this before and are looking forward to it. The film has a fresh theme and feel to it.''

YRF is known to market its films aggressively and with innovative approaches.

For their last release, AURANGZEB, they even held a mock press conference where Arjun Kapoor interviewed himself, as he has a double role in the film.

CHECK OUT: Parineeti Chopra & Sushant Singh Rajput's SHUDDH DESI ROMANCE

And we're also informed that the soundtrack used for SDR's trailer will feature a pleasant surprise. ''The digital teaser will have an old track called 'Ek chidiya, anek chidiya'. This ditty is one of the most iconic songs from the '70s, which would often play on the television channel Doordarshan,'' says the source.

Ask why they plan on using this particular tune and the source says, ''The track encompasses the real spirit of the film, which is set in the hinterland of India. In the trailer, it is picturised on a montage of Sushant and Parineeti. The song gives a hilarious take to the scene.'' The film also stars newcomer Vaani Kapoor.

view SHUDDH DESI ROMANCE videos


 
  

More related news


- Akshay Kumar & 5 other 'Selfies of the week' - News
- Parineeti not approached for SULTAN, says her spokesperson - News
- Huma Qureshi: Vidya Balan, Sonakshi Sinha, Parineeti Chopra have rubbished size-zero bakwaas - News
- Priyanka Chopra: Parineeti is a very big star, she doesn't need me - News
- Parineeti Chopra flaunts her sexy legs in short dresses - News
- Ranveer Singh, Parineeti Chopra & Ali Zafar join Govinda fan club - News
- Why KILL DIL is a make or break film for Parineeti Chopra! - News
- Parineeti Chopra: Ranveer Singh looks hot in bald avatar - News
- Parineeti Chopra: KILL DIL is going to be scary! - News
- Aditya Chopra fulfills Aditya Roy Kapur & Parineeti Chopra's wish! - News
- Parineeti Chopra's parents' 'daawat' for Aditya Roy Kapur - News
- Parineeti Chopra takes on a journalist again! - News
- Aditya Roy Kapur: After AASHIQUI 2 & YJHD, I now get the feel of belonging in Bollywood - News
- Why Aditya Roy Kapur and Parineeti Chopra visited YRF office during odd hours? - News
- Bollywood celebs shocked over Robbin Williams' death - News

 

 News Archives



   Comments
Movie Reviews
  Hot Gallery
Celebs in Sunglasses
Celebs in Sunglasses
Bollywood's singing sensations
Bollywood's singing sensations
B-town actors sport hats
B-town actors sport hats
Sonam Kapoor's stylish avatars
Sonam Kapoor's stylish avatars
more...

Tags

Sonakshi Sinha Nargis Fakhri Madhuri Pandey Sarah Jane Dias Sandeepa Dhar Deepika Padukone Asin Preity Zinta Nimrat Kaur Ali Zafar Shahrukh Khan Vidya Balan Isha Koppikar Malaika Arora Khan Tisca Chopra Complete List

A Fifth Quarter Infomedia Pvt. Ltd. site.