clear clear clear clear clear
clear
  
Movies
   Scoops & News

Ajay Devgn follows Salman Khan; inks 400 crore deal with a TV brand



March 5, 2013 12:19:07 PM IST
By Glamsham Editorial
Send to Friend


It seems superstar Ajay Devgn is quite closely following Bollywood supremo Salman Khan! Now, Ajay Devgn has inked a staggering Rs 400 Crore deal with a leading Television brand for exclusive satellite rights to all his upcoming Bollywood releases until 2017!

view AJAY DEVGN photo gallery
view AJAY DEVGN photo gallery

The lion king of Bollywood is the second star after Salman Khan to associate in such a momentous deal and is the only other actor apart from Khan to have four films in the elite Rs 100 Crore-club.

Among the first of the films to be released for the actor is Sajid Khan's retro fiesta HIMMATWALA, produced by Ronnie Screwvala & Vashu Bhagnani. The next is Prakash Jha's magnum opus SATYAGRAHA followed by an action film with Prabhudeva and a sequel to Rohit Shetty's SINGHAM. Besides Devgn's upcoming films, the network already has 18 of his earlier films, including SINGHAM, the GOLMAAL series, ZAMEEN and GANGAJAL .

The deal is reportedly for a period of five years and is said to include at least ten films.

CHECK OUT: Ajay Devgn to make a 'historic' entry in HIMMATWALA

Confirms the superstar who is currently in Bhopal shooting for SATYAGRAHA, ''Business is becoming increasingly open and clear, so it's easier to deal directly. I am securing the producer a higher value, so he benefits eventually, as they often depend on satellite rights to garner a substantial amount of the cost of production. But I am also ensuring a certain amount for myself. For the rest, like actors fees etc, all depends on the relationship between an actor and producer.'

When it comes to the small screen, a film's premiere is normally successful if it bags an average of 2.5 TRPS through the year, and the last three premieres of 'Ajay Devgn' films have averaged a phenomenal 6.2 TRPs we hear.

Devgn's 2012 blockbuster SON OF SARDAAR which had recently premiered on one of the channels of the leading TV brand is leading with 5.1 TVR on a GEC this year in the Hindi Movie Genre! It has beaten all the other successful premieres of the year like SINGHAM, BODYGUARD, HOUSEFULL 2 and BOL BACHCHAN by clocking in a whopping 5.1 TVR, as per TAM ratings of Week 7 in 2013.

Well, looks like the lion King of Bollywood is all set to take over television too!


 
  

More related news


- Forget last Diwali clash, this Diwali Karan Johar-Ajay Devgn come together - News
- GOLMAAL AGAIN new song 'Hum Nai sudhrenge': A forgettable number! - News
- Ajay Devgn revisits ISHQ song in GOLMAAL AGAIN; however with a refreshing touch - News
- GOLMAAL AGAIN title track is a jubilation of Rohit Shetty's trademark style! - News
- Ajay Devgn's rom-com will hit the screens on this auspicious day - News
- Ajay-Emraan's BAADSHAHO is decent, SHUBH MANGAL SAAVDHAN surprises! - News
- Ajay Devgn: If you don't work in different genres, then you are not a complete actor - News
- Ajay Devgn confirms doing BATTLE OF SARAGRAHI - News
- Read why BAADSHAHO team walked out of Kapil Sharma's show - News
- Beware money launderers Ajay Devgn is here to RAID you - News
- GOLMAAL AGAIN team shoots for title track and we can't wait to watch it! - News
- BAADSHAHO trailer: Milan Luthria's heist thriller looks promising - News
- Will SRK, Akshay and Ajay bring back the achche din? - News
- Unveiled: Ajay Devgn's feisty look in and as TAANAJI: THE UNSUNG WARRIOR - News
- Ajay Devgn clarifies on TOTAL DHAMAAL - News



   Comments



A Fifth Quarter Infomedia Pvt. Ltd. site.