March 8, 2013 12:43:42 PM IST updated March 9, 2013 10:31:42 AM IST By Enkayaar, Glamsham Editorial
Last year the world of Hindi cinema had been under the barrage of criticism for supposedly misogynist manner in which it had been projecting women on the screen, but the new initiative that has been taken by Shahrukh Khan has not been given the due importance which it ought to have been. Had it been some controversy associated with SRK it would have been splashed across the newspapers, magazines and even electronic channels as well. But SRK's new initiative, which could be a small beginning, but is worth its weight in gold, has been consigned to the inside of the pages of newspapers and magazines.
On the eve of the International Women's Day, Shahrukh Khan announced that henceforth in all his films the name of the lead women actresses would be given precedence before the male counterpart, and SRK is leading by example. He has decided that in his new release CHENNAI EXPRESS, it is Deepika Padukone, whose name would appear first in the credit of the films to be followed up by his name in that order.
On the face of it, it may not mean anything at all, but it could indeed catalyze in changing the mindset. As a matter of fact this change in mindset has also been reflected through the advertisement of a ceiling fan, where the boy tells the registrar in the court that after marriage he will adopt the title of the girl, instead of conventionally the other way round.
It again is a major monumental step forward by the advertising industry as well, which also was under fire for their supposedly misogynist portrayal of women in the various copies. Sadly enough, this intervention also has not been talked about in the media. For a girl, in India, most of the times after marriage it has been observed that her name changes, along with the title, a sort of wiping the slate clean to begin a new innings. A boy subsuming the identity and adopting the identity of the girl with whom he is marrying indeed is a big step forward.
One only hopes that these small gestures indeed would set the benchmarks for a positive portrayal of women through the medium of cinema and advertisements. On the eve of International Women's Day, a poser for all the lover yet to be betrothed, would the boys be daring enough to adopt the titles of their beloved whom they are going to marry? Is it a tough ask?