A source close to production house reveals, ''As part of their innovative marketing strategy for AURANGZEB, considering Arjun is playing a double role in the film, he will be doing the same during the promotions of the movie too.'' The source adds, ''The tournament is currently the most watched thing on TV and targets a large section of the young audience. To capture their attention, the makers have come up with an idea where Arjun will be seen supporting both the teams and rustling up a little fight among the two teams.''
It is believed that Arjun will be captured standing in both the supporting booths, and via visual effects, his images will be merged on air and the audience will get to see him in a double role at the tournament.
The source says, ''The TV channel that will be broadcasting the matches have done a tech check and gone through the details of the execution.'' On being contacted, a spokesperson of the film confirmed the news.