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Ranbir carries forward Kapoor legacy in Russia
May 13, 2013 10:06:34 AM IST By Joginder Tuteja, Glamsham Editorial
It is a well-known fact that Kapoors have enjoyed a long standing professional and personal relationship with the Russians. Now after Raj Kapoor and Rishi Kapoor, it is Ranbir Kapoor who would be taking the tradition forward. His upcoming film YEH JAWAANI HAI DEEWANI is all set to see a major release in Russia.
''That's true,'' informs our source, ''The film is carrying tremendous buzz and there is a huge market which is currently developing in Russia for Bollywood films.
Decades back it was Raj Kapoor's films that used to do really well there. Some time back Rishi Kapoor too was honoured by Ministry of Culture of the Russian Federation for his exemplary contribution to cinema. Now Ranbir too has made inroads into the Russian market and YEH JAWAANI HAI DEEWANI would be a major step in that direction.''
Unlike many Hindi films that just aim at the Indian Diaspora, the Karan Johar production would be actually reaching out to the local audience from Russia and other CIS countries.
Confirms Kumar Ahuja of Eros (who are releasing the film there), 'That's right, we are dubbing the film in Russian and other local languages. Ranbir is the youngest superstar around and we can foresee him being welcomed in this market with extended arms.''
The film's release there would be deferred by a few weeks to account for dubbing and pre-release promotion.
Meanwhile another major film of Ranbir, ROCKSTAR, too is readied for a release there. Though a year has gone by since it hit the Indian screens, apparently A.R. Rahman's music has caught up in a big way over the months, especially 'Sadda Haq'.
''For Ranbir, this is a great exposure into some unexplored market,'' says a filmmaker, ''His BARFI! has already released in Turkey and now with YEH JAWAANI HAI DEEWANI and ROCKSTAR going to CIS, there is a lot to look forward to for him.''