In one of the marketing brain storming sessions she came up with an alternate solution that she will put all her promos even paid promotions on internet. She would put all her monies on promotions on internet versus on television.
Kiran Rao strongly feels that you don't have to be on television to capture attention of intelligent audience. In fact she would be spending same amount on internet versus televisions.
She just doesn't feel the need to be on television. This would be obviously a clutter breaking idea.