Speaking to Bollywoodtrade.com prior to the premiere Susi Ganesh said that the film will be released in Association with Mirchi Films (The Times of India Group) on more than 1000 screens domestically and in overseas markets and he expects it to be as big a hit as his Tamil film THIRUTTU PAYALE. He also mentioned that the Cannes premiere of the film has generated much interest among International buyers and sales agents and he is in the process of finalizing some really good deals.
The film reflects the contemporary society where everyone, especially the youth, looks for short-cuts to material success. SHORTCUT ROMEO is the first Bollywood film of Susi Ganesh Productions Pvt. Ltd. Its music is done by Himesh Reshammiya.
(Rajesh Kumar Singh is Editorial Consultant for Festivals and Markets for BollywoodTrade.com. He is a filmmaker, critic and market analyst)