RAMAIYA VASTAVAIYA: Would Prabhudheva be able to create a new star in Girish Kumar?
May 28, 2013 11:45:50 AM IST updated May 28, 2013 03:30:19 PM IST By Enkayaar, Glamsham Editorial
Prabhudheva is one director who has hit gold whenever he has held the baton, and that too rich dirt. He began his directorial sojourn with WANTED, which gave Salman Khan a new direction to his acting career, followed it up ROWDY RATHORE which gave a new lease of life to the acting career of Akshay Kumar, and along with Remo co-directed ABCD that created dance as the star and underlined the fact that when it comes to use the voices and the nuances of the street there is no one better than him to do the job.
RAMAIYA VASTAVAIYA is the latest offering from his baton, and for a change, Prabhudheva has changed the goal post and moved to the hinterlands of Punjab to experiment with his genre of film and to see whether he would be able to create his magic once again, RAMAIYA VASTAVAIYA marks the return of Shruti Hassan once again to Hindi cinema and she has been paired opposite Girish Kumar, who is the son of Kumar Taurani of Tips Music company fame.
RAMAIYA VASTAVAIYA is in a way coming-of-age of Indian cinema as well, as it underlines the fact that ultimately it is the ability to act that is of prime importance rather than the age which is the consideration when it comes to play the role of a heroine opposite a debutante. Indeed, Shruti Haasan who is paired opposite Girish Kumar is elder to Girish, but the sheer fact that Prabhudheva has cast her opposite Girish Kumar for his debut film, underlines the fact that Shruti Hassan has indeed been an actress to watch out for.
For the debutante Girish Kumar, there would not have been a better launch through a director than he is getting through Prabhudheva as he has the pulse of the audience. Coupled with it is the fact that he is the son of Kumar Taurani who is the owner of Tips International, so is in a position to leverage the brand equity of Tips to create awareness about himself through the elaborate marketing mechanism that Tips has at its disposal.
RAMAIYA VASTAVAIYA marks the return of Poonam Dhillon to silver screen after a really long time and one hopes that this love story by Prabhudheva would also hit bulls eye as it has been with his previous three films.