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Amitabh Bachchan to launch MAHABHARAT-3D first look; RAM-LEELA to carry promo
November 6, 2013 05:44:51 PM IST By Joginder Tuteja, Glamsham Editorial
For a film of the kind of scale and never seen before experience that MAHABHARAT-3D is promising, the makers felt that it was befitting to have someone of the stature of Amitabh Bachchan kickstart the campaign. This is what's happening in days to come when Big B would unveil the promo of the biggest ever animation film to come out of the Hindi film industry.
'It is going to be an event no less', confirms our source, 'Since Mr. Bachchan is anyways giving voice to the pivotal character of Bheeshma, it further makes sense to have the senior most on screen character as well as the off screen celebrity to launch the First Look.'
Senior Bachchan continues to be most sought after when it comes to introducing a film to the audience. Even when it comes to in-film kick start, he did that twice in a row very recently when he introduced the characters in KRRISH 3 and BOSS.
As for MAHABHARAT-3D, it is expected that other major names associated with the film - Anil Kapoor, Vidya Balan, Sunny Deol and Jackie Shroff - would grace the event as well.
'Plans are also being put together to attach the film's promo with RAM-LEELA,' the source adds, 'Since the Bhansali film is the biggest this season, it would help MAHABHARAT-3D to reach out to the largest possible audience in a quick go.'
When contacted, sources from the production house confirmed the developments.