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Would RAM-LEELA's changed title affect box-office?
November 15, 2013 03:10:39 PM IST By Mansoor Khan, Glamsham Editorial
What's in a name asked William Shakespeare, the great playwright and novelist. In his play ROMEO AND JULIET the classic dialogue uttered by Juilet, ''What's in a name? That which we call a rose, by any other name would smell as sweet'' - is still regarded as a milestone in world literature.
Tragically, however, Indians differ with Shakeshpeare's opinion and consider ''It's only a name!'' The last minute change in the title of Sanjay Leela Bhansali's movie RAM-LEELA altered to GOLIYON KI RASLEELA RAM-LEELA is pointer towards the mentality of Indians.
Poor Sanjay Leela Bhansali has to change his title twice after staunch fundamentalist who argued that the original title RAMLEELA hurts the sentiments of the Hindu religion as it disgrace the epic Ramayana. Hence Bhansali switched the title to RAM-LEELA but this too was not enough to satisfy the so-called high priest of the society and he has been forced to rename the movie as GOLIYON KI RASLEELA RAM-LEELA.
Sanjay Leela Bhansali is not the only filmmaker who has been victim of this new practice of attacking titles. Earlier Shah Rukh Khan starrer 'BILLU BARBER' faced the fury of the Hairdresser community who objected the use of Barber hence the director Priyadarshan dropped the word Barber and stuck to just to BILLU.
Later Ram Gopal Varma's ambitious plans to remake Ramesh Sippy's SHOLAY as RAM GOPAL VARMA KE SHOLAY witnessed trouble from Sippy camp and Varma had to change the title to RAM GOPAL VARMA KI AAG.
Another movie which saw the name game was Milan Luthria's sequel of 'ONCE UPON A TIME IN MUMBAAI AGAIN'. Luthria changed the title from 'ONCE UPON AY TIME IN MUMBAI AGAIN! to ONCE UPON AY TIME IN MUMBAI DOBAARA!' This time the there was no controversy but was numerology.
Incidentally there is something common in the movies that have underwent title change and that is all the movies have been box - office failures!
Sanjay Leela Bhansali GOLIYON KI RASLEELA RAM-LEELA staring Ranveer Singh-Deepika Padukone will be releasing today. One wonders it opens to packed house.
Few movie having changed titles:
Shahid Kapoor starrer Rambo Rajkumar changed to R... RAJKUMAR Salman Khan Starrer MENTAL changed to AZAAD and now to JAI HO.