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Ekta Kapoor moves ahead Vidya Balan-Farhan Akhtar's SHAADI KE SIDE EFFECTS by two weeks
November 18, 2013 04:19:16 PM IST By Joginder Tuteja, Glamsham Editorial
On the coming Valentine's Day, Vidya Balan was all set to arrive in theatres with her Farhan Akhtar starrer SHAADI KE SIDE EFFECTS. However the film has been moved ahead by a fortnight, the decision for which was taken early last week. Reason being that Balaji preferred to arrive on a solo release than get into a clash of any kind in a particularly busy month.
Informs our source, "SHAADI KE SIDE EFFECTS is a very important film for all involved. Farhan is coming back after the 100 crore success of BHAAG MILKHA BHAAG. Balaji wants to start their 2014 campaign with a bang. Moreover co-producers 'Pritish Nandy Communications', who were the creators of PYAAR KE SIDE EFFECTS, too are making a comeback of sorts with the Vidya Balan starrer. It made sense to arrive solo on a week than get into a clash. This is the way they have preferred for most of their films."
Since there is no major release planned for 28th February as well as 7th March, SHAADI KE SIDE EFFECTS - the promo of which has fetched an all-round positive response - gets a fortnight long free run for the film.
"Now isn't that a better situation than arriving on Valentine's Day when there would be Karan Johar's HASEE TOH PHASEE A week earlier (7th February) and Imtiaz Ali-Sajid Nadiadwala's HIGHWAY a week later (21st February)," questions a trade insider, "It is better to get a clean release than arrive in a clutter."