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Is this the end of the casting couch?
April 25, 2014 12:20:58 PM IST By Glamsham Editorial
It seems Bollywood Baadshah Shah Rukh Khan is on a revolutionary path! Just a year ago on the eve of the International Women's Day, King Khan (at the time of CHENNAI EXPRESS) pledged that henceforth in all his films the name of the lead ladies would be given precedence before the male counterpart, thereby catalyzing a major change. Now, the biggest star in Bollywood has rolled his sleeves up for the industry!
Shah Rukh and his filmmaker friend Farah Khan have recently partnered with deal-giant Groupon to launch online auditions for their upcoming movie HAPPY NEW YEAR.
While it seems like just another sensible move from two of the most forward-thinking people in Bollywood, sources confirm that there is more to it than meets the eye.
Every day, millions of people look into the mirror and re-enact their favourite scene from a Bollywood flick. Why is it then that so few of them seriously think of making a career out of it? Why is it that only few kids and 'industry-insiders' survive the struggles in Bollywood? That no parent really wants their kids to get into it?
The answer is the ugly elephant in the room - The Casting Couch.
When former model Rina Golan released her book based on Bollywood's infamous casting couch in 2011, she created a stir. But the controversy saw no reaction from SRK publicly. However, his close friends confirm that he had been deeply disturbed by this incident. Gauging by his current dedication to making the entry process as transparent as possible, is it like he is keeping his silent promise to all those who reposed their faith in him.
However, given his middle-class roots and grounded nature, it is no wonder that Shahrukh felt compelled to clean up the system. He has planned the entire process rather meticulously. Right from compiling his personal acting techniques in a DVD to ensuring that the new-entrant gets featured in the official behind-the-scenes footage. He calls his audition ticket, The One Way Ticket. And he surely seems to be turning it into a one-way-ticket to Bollywood. Should you wish to explore his initiative, click onewayticket.in