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Ajay Devgn's ACTION JACKSON disappoints, Emraan Hashmi's UNGLI fails!
December 6, 2014 10:31:08 AM IST By Abid, Glamsham Editorial
This week's premiere release, the Prabhu Dheva directed Ajay Devgn and Sonakshi Sinha starrer ACTION JACKSON, was expected to end the pall of gloom at the box office that has gripped the industry post the blockbuster success of HAPPY NEW YEAR.
ACTION JACKSON and UNGLI
However, the dull phase continues as ACTION JACKSON failed to score (as per expectations), even at the single screens, not to mention the multiplexes. Though ACTION JACKSON has fared better at the single screens but given Ajay Devgn's recent track record, the 55 percent start is nothing to write home about. The multiplexes are much lower at around 25 percent. Given the high all inclusive release cost, ACTION JACKSON has to show a big turnaround during the remaining two days of the weekend.
Meanwhile, last week's three releases, Dharma Productions' UNGLI, Benaras Media Works' ZID and Dr. Chandraprakash Dwivedi's ZED PLUS have all failed to enthuse the box office.
The fate of the Emraan Hashmi starrer UNGLI is worse, as the film barely netted 15 crore during the opening week and is a box-office debacle. In case of Anubhav Sinha's ZID, which netted around 7-8 crore, the low all inclusive cost (9-10 crore) will ensure that the film gets into profit zone once the non-theatrical rights are accounted for. The same holds true for the Adil Hussain starrer ZED PLUS, which has netted around a crore during the opening week and is expected to be a big hit in the satellite and DVD circuit.
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