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Anurag Kashyap: When you don't play the industry games, you face consequences
December 25, 2014 5:28:16 PM IST By Rachana Sheth, Glamsham Editorial
Anurag Kashyap's upcoming film UGLY, which was stuck for over a year due to the case filed in the Bombay High Court against the anti-smoking disclaimer that every filmmaker needs to put these days, is finally releasing on December 26, 2014. While Anurag lost the battle against Censors, his fight continues with them! With UGLY making ways to theatres unexpectedly right after Aamir Khan's PK, we caught up with the director in an exclusive interview, wherein he talked about UGLY releasing abruptly, commented on the ways and means of Indian Film Industry, dethroned the title of 'revolutionary' filmmaker and much more. Here are excerpts:
What made you release UGLY so abruptly? It was very well planned and strategically done. Making an announcement of your film two months in advance is a normal process. People will get excited but eventually it will die out. It doesn't create news! But, UGLY has come at a time when nobody was expecting any film to release. It suddenly became a talking point and societal. And we wanted to be the talking point.
'UGLY would be a refreshing change after watching the monotonous content for a long time'
Where filmmakers pack their films with advance promotional plan, UGLY was devoid of it? Well that comes out of the insecurity, I would say. The makers feel they should get opening. But my question is why there is so much pressure on the opening collection? It's better to be practical than to be insane. When you know that your film will not have a terrific opening, why to spend like big films. You watch the film on the basis of trailer and UGLY trailer that has been floating around for quite some time has been liked by people. If there is an appeal in whatever you are doing, in the artwork then people will be curious about your film. For UGLY, Ronit Roy fans, Anurag Kashyap's audience and those who have watched the trailer will come. This will set the primary audience. The secondary audience, who only comes in the name of stars, will watch the film after a strong buzz or word of mouth. So, the first week's promotion would be enough to draw in audience for second week.
Moreover, UGLY won't have great audience as it's a niche film and we are releasing it only in 400 screens. So, why waste so much? Why spend more money which is more than the promotional front load of the film? The idea is to surprise people, make them curious. UGLY would be a refreshing change after watching the monotonous content for a long time. Why should we spend resources aimlessly & pointlessly without planning anything?
But weren't you skeptical to release just after a big film like PK and also Christmas vacation is around? In fact, Christmas is the time when world over people release very serious dramas. And Christmas vacation is the time when people have seen most of the films, biggest box-office successes have released at this time. And definitely a lot of people would have exhausted their desire to watch PK by the time first week is over. They would need an alternative and will consider UGLY.
You said it last time that you won't give up the battle with censors and fight till the end? Yes, I want to bring that change and I will continue fighting but there is also somebody's money involved and invested in it. We can't sustain it anymore since somebody has put in their money. I cannot take undue advantage of them. The fight will continue ever as it's a long battle. There has to be healthy debate and argument. People should sit across the table and discuss.