February 4, 2014 07:49:02 PM IST By Abid, Glamsham Editorial
After a very disappointing January, which promised much but delivered well below expectations with only one success in the form of T-Series' YAARIYAN, things are looking up for the Hindi film industry in February.
HASEE TOH PHASEE, HIGHWAY and SHAADI KE SIDE EFFECTS
If we take a look at the films listed for release in February one can spot a hit a week. In fact trade sources are really upbeat about the films which are set to release during the Valentine month.
First off the block is Dharma Productions' Siddharth Malhotra and Parineeti Chopra starrer HASEE TOH PHASEE which releases on 7th February. Some very good promotions and the name of Dharma Production associated with it, along with the fresh pairing of Siddharth and Pareeniti should see the film scoring at the box office.
Next week, February 14th, Valentine Day sees the release of Yash Raj Film's Priyanka, Ranveer and Arjun starrer GUNDAY. The film has gathered enough hype through some very good trailers, superb promotions and hit music and a premier production house Yash Raj association will see the film hitting the Bull's Eye.
Imtiaz Ali's HIGHWAY releases next on 21st February. The Randeep Hooda, Alia Bhatt starrer has aroused a lot of curiosity through some superb web and electronic and print media promotions, excellent music by A.R.Rahman and not to forget, Imtiaz's excellent track record! All the above factors will surely result in the film emerging a success, especially in the multiplexes.
Last but not the least, 28th February will witness the release of Vidya Balan and Farhan Akhtar's SHAADI KE SIDE EFFECTS. Once again excellent promotions, unique pairing of super actors Vidya and Farhan, the hilarious situational comedy as is evident from the promos will see the film emerging trumps when it releases all over.