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Katrina Kaif storms RAI-ght brand segment; bags head-start!

February 7, 2014 11:27:15 AM IST
updated February 7, 2014 11:30:14 AM IST
By Ajit Ramachanddran, Glamsham Editorial
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It's a mane-angle that is guaranteed to give her a head-start in the brand-ambassador segment. Katrina Kaif is all gung-ho and the adrenaline must have probably gushed out of her (star) ears on sashaying into a brand segment, a RAI-ght choice.... that boasts of a catchline that goes....'Because you're worth it!'.

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''I'm so excited and honoured to be part of this range, since it's the number one brand in the world ''an expressly thrilled Kaif told an eager media. ''I've been wanting to say this line for years!''

The product that Kat will be ushering into the hair-care segment is a light oil, that has caught her fancy too. ''The nicest thing about this oil is that it's very light in texture. It can be massaged into the hair and used as a styling aid too.''


Her tresses are being lavished with care and little wonder, KK doesn't have a strand out of place when she shows up at topline events and parties. ''I wash my hair every single day,'' confesses Kat. ''I come from a family of six sisters and so, I don't really like the idea of oiling my hair myself. I'd rather sit back and relax, as someone oils my hair and massages my scalp. I'm sure that this oil is going to be liked by many women, since it can be used like a hair serum because of its light texture.''

Guess, rival actresses are tearing out their hair now...

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