Anurag Kashyap gives ad-vantage to Deepika Padukone & Farhan Akhtar
February 27, 2014 15:57:20 IST By IBNS, Glamsham Editorial
A leading beverage company has launched a new campaign Choti ho ya badi, har khushi mein Coca-Cola, featuring the country`s heartthrobs and youth icons Farhan Akhtar and Deepika Padukone.
FARHAN AKHTAR and DEEPIKA PADUKONE
The new campaign brings together Farhan and Deepika for the first time for a television commercial. The ad is directed by filmmaker Anurag Kashyap.
The campaign sees the two actors liven up the screen with their chemistry and engaging interactions in some everyday situations which have them cherish and rejoice the little joys of life with a bottle of refreshing Cola.
''When I think of this brand, the feeling of optimism and joy immediately resonates. I have been their huge fan and I am glad to have finally got the opportunity to be associated with it,'' said Deepika
She further added, 'I have thoroughly enjoyed this experience and working with Farhan, Prasoon, Anurag and the entire team has been absolutely incredible. The beauty of this brand is the fact that it stands for values, which are very simple yet very powerful.'
Farhan also shared his experience of shooting for the brand. He said, ''What stands out about the brand is its universal appeal. No matter where in the world you are, it is synonymous with celebration and joy. I am extremely excited to partner with it and to bring this joy to millions of consumers across the country. The entire team behind this campaign has made the experience tremendously enriching for me. I had a wonderful time shooting for the campaign which has given me an opportunity to portray a distinctly new character.
''The campaign pays ode to the ethos of the brand of celebrating moments of joy no matter how big or small. I loved the concept of taking the cosmopolitan and undoubtedly glamorous icons such as Deepika and Farhan and putting them in extremely rustic scenarios that appeal to masses across the country. The campaign is very fun, happy, and bubbly, just like the effervescence unique to it. It has also given us some iconic campaigns in the past that I have thoroughly enjoyed I hope this campaign receives the same appreciation,'' stated Anurag Kashyap, director of the campaign.
The campaign has been scripted by Prasoon Joshi and his creative team at McCann Erickson